Just to kick off a friendly discussion
Published on February 16, 2008 By Alternate Setting In OS Customization

Note: Frogboy edited his original post to make it visually easier to read, therefore some of the quotes are from the original draft and not available through the link.


This is not intended to be flamebait, just to kick off a friendly discussion. In response to Frogboy's "The changing world of skinning communities"


I think had I chosen to post the article around the consequences of entering the wider market, that Frogboy made on behalf of Stardock, and if I believed that the sum total of development has outstripped a willing community's ability to support it, then I would have chosen to phrase things differently. I'm not sure there's any point in targeting a community post that raises the spectre of consequence based on future responses, if it's already known that the community, this or indeed the wider market, cannot possibly meet or affect those needs. There's a degree to which such a thing sets a course that pre-empts a later post that goes on to say 'see - I told you what would happen if you people didn't respond' However well intended, taken to it's conclusion, it's a difficult approach to embrace.

On the other hand...

If, based purely on what's been presented by Frogboy, which appears in the text to not be predicated on having already reached a point of no return, but instead built around the basis of 'if people don't provide..... there will be consequences' (my phrase not his), then It suggests that there is scope for future targets to be met that could impact positively on some of these challenges.

"If users aren't able or willing to contribute to the development of a program, then the producers of the program will have to hire people to do that testing. The cost of that will be passed on to users. Similarly, if new generations of skinners don't arise, then the producers of the software will have to provide the content and provide avenues for skinning veterans to earn income from their hard work as well since the load is increasingly borne by them."

Note again, failure here is defined as an unwillingness or inability of others to respond to need.

As a member of this community, faced with a challenge I'd like to help where/when possible, however I'm still unclear as to what if any response was being asked for when Frogboy wrote his articles - who is to impact on these 'ifs and how is it to be achieved? The elements he refers to are core elements, not those of a wider market that just wants to use it's software. Yet as I understand it, inversely,'we', the core community, may actually be protected to some degree from change, possibly through some form of community credit. Ironically then, not to be equally subject to the consequence of inaction, by a wider market that understandably, never realised it had failed in the first place. It's not that it can't be seen and understood in overview, it's just that something seems wrong with how it's being framed.

The above quote from Frogboy doesn't say, 'If Stardock cannot create postive avenues which encourage and enable user's to test'. It doesn't say 'If Stardock is unable to create an environment in which skinners are enabled to develop and create good quality skins more quickly etc...etc..' - it moves the onus out away from Stardock and onto the user base.

The last line of Frogboys article:-

"But that relationship has changed to being more akin to a traditional producer/consumer relationship. Which is fine if that's what the...market has chosen."

Again externalising responsibility, putting it on the changing nature of the relationship by 'the market' - whereas I think that any responsibility, if such exists, is more likely a result of Stardock having made a positive decision to chase a mass market, that simply remains true to it's nature.

This community is hopefully a focal point for many future skinners, and also the community that that has been identified as having previously been responsive to the need for beta-testing. So again it's difficult to see who else the post was aimed at, were the post really aimed at identifying consequences that may be yet be avoided.

Responding directly to averting those consequences:-

The community, however willing, cannot simply vote for, clone or buy new skinners to support Stardocks pace of development in the customisation arena . All it can do is make the most of what it has, to create an atmosphere that helps foster the new Master Skinners of tomorrow - I believe there's an increasing amount of energy & creativity that's going into this. However, I don't feel that skinners are encouraged to develop by this community, solely in order to feed the commercial market, although hopefully some will go that way and take advantage of the avenues opened up by Stardock. I'm certainly not against this route at all, I applaud the opportunities provided by Stardock and those that have the skills to take advantage.

The skinning community could equally through it's efforts be very successful in supporting new skinners develop through to Master Status, who then create very exciting niche skins, that still potentially fail to meet Stardock's needs. So while the way the paragraph is phrased to suggest there may be a target of some sort here that the community should be looking to recognize in order to avoid consequence - even if we could somehow set up a conveyor belt of skinners, it's not as linear as it first appears, because we can't and shouldn't plan to define the ethos of those skinners.

As to the contributing to testing, that's been responded to by several people now in Frogboy's threads. If there is a useful target to be met here, an area in which the community can be more supportive, raise it's game, phrase it as you will, I believe it is now for Stardock to respond to the interest that this has raised, and be clearer about what could be achieved if we worked together.


Comments
on Feb 19, 2008

I did some minor editing to this to make it visually easier to read.

Here's the way I'd describe the situation:

In 1999 a $40 program was released called WindowBlinds.  The program wasn't priced at $40 though. Instead, it was priced at $20.  The other $20 was subsidized by the community of volunteers who helped support, test, and create content for it.

Over the years, skinning became more and more mainstream and as the number of traditional consumers entered the market, the incentive for users to volunteer their free time to creating free content and help with support and testing decreased. It's one thing to make a skin for your friends who you know in the virtual sense. It's another thing to be making a skin for strangers who usually don't even bother to comment.  Same for the other elements.

By 2008, more and more of the responsibility has been taken up by developers.

As a result, what's going to have to happen in all likelyhood is that the cost of the product is going to have to go up in some way with incentives and rewards given to the people who are contributing in the form of content, help, support, and testing.

 

on Feb 25, 2008

Sorry not to have responded earlier - this is a duplication thread that was a result of my error and I hadn't checked back.

I do appreciate the basis of the message you were presenting.  I'll attempt comparitive brevity. I initially responded as I was struck by the difference in the dynamism that Stardock has expressed through developments such as the Master Skinner program and the introduction of 'My Colors', and how it contrasted with what I was reading in your article which read to me as being something different again in terms of approach - much more passive.

I think because although you didn't pre-suppose that nothing could be done, while at the same time making no concerted attempts to raise a similar sense of dynamic within the community in order to encourage it to respond to the challenge, the original draft felt as if it was designed to facilitate the acceptance of a failure to mitigate any of the negative consequences of inaction.

While I'd hope that the community wouldn't develop to the point where it expects a reward whenever it's presented with a similar challenge - it was more of that general atmosphere of working together in one format or another that I was wanting to read about and had felt lacking.

 

on Feb 25, 2008
If the price of ODNT has to increase, then I will gladly support the increase. And I am more than happy to do any beta testing. If this really is a community, then as a community we should be showing more support. It's tiresome hearing how SD is nothing more than a greedy, money-grubbing company.

You can't predict the reaction people will have towards any product. The ever-changing dynamics of the market make it damn near impossible (unless you're psychic...that would be impressive).

As for EXPECTING a reward, well....I paid for this product. I got the software and master skins I purchased. IMHO, I really don't have a right to expect anything more than that (and the excellent support I've recieved so far, through either SD support or these forums). The free skins that SD has put out this year are a nice bonus, though. I'm not the type to look a gift horse in the mouth.

Brad, if you need beta testers I'd be more than happy to help. From reading some of the other forum posts, there are plenty of other customers who would be willing to beta-test for you too. Just let us know....
on Feb 25, 2008
well said Josh.. I too would like to offer my services to beta testing.
on Feb 25, 2008
I alsways thought it was well known that ODNT users got access to betas through SDC and were supposed to provide feedback.  Huh . . goes to show hoiw much I know.
on Feb 26, 2008
I alsways thought it was well known that ODNT users got access to betas through SDC and were supposed to provide feedback.  Huh . . goes to show hoiw much I know.


It's not the same thing as good communication, alongside sustainable levels of testing that respects the developers and their programs.